Coffee Bean Packaging Label: The company didn’t want a far variance from what they already had so I gave it a richer feel while showing the product.
Old Coffee Labels (bottom Left) New Coffee Label Design (bottom middle and right )
Coffee bean “Wine bottle” Label: Old label far left and new liable near right.
Tea Label: (BELOW) Again, the same situation where the company did not want to depart far from what they had but once layouts were seen, they kept pulling it further and further from what they had. The OLD label is at right, below are layout roughs, and below that are the new labels along with the new product line.