Alexa Elkington & SAVVY
WHAT COULD BE MORE FUN than Psychology and MONEY?! Who wouldn’t want a go at marketing to the financial interest but with a twist in marketing to therapists and other “head people”? I took this on with a tongue-in-cheek direction because quite frankly, all the financial books out there seem boring and there are enough to make your head spin! I wanted this to jump off the financial shelf.
Well, at least I wanted to. Below are examples from a few rounds…
then the final cover with the direction the author wanted to go in.
I also designed a logo for her business.